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A Business Franchise Philippines Success Story Word Count: 350 Summary: Franchise Philippines - gives you the information about advantages of franchising and owning a franchise in the Philippines. Keywords: philippines franchise, jollibee, jollibee franchise, philippines franchise opportunity, philippine franchise information, franchise information in the philippines, low cost philippine franchise, jollibee philippines, jollibee franchise philippines Article Body: A Business Franchise Philippines Success Story In the Philippines, the term fast food is pretty much synonymous with the Jollibee brand rsspect.org It took more than just one man for it to become that way, but all it took to start was a man name Tony Tan Caktiong ambafrance-kwt.org The humble beginning for Tony was working with his father to operate a kitchen in Fujian, China ratemyreseller.com In 1975, Tony began his entreprenuerial journey with simply a pair of two ice cream parlors in Cubao, Quezon City. Despite his success with the ice cream parlors, Tony didn’t stop there refasa.com He looked around the world and saw the kind of success chains like McDonalds were having rikital.com Instead of opening a franchise for an existing fast food chain like Burger King or Wendy’s, he decided to expand with the opening of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978. Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino people riverspirithouseboat.com Instead of trying to learn everything from scratch, Tony traveled to the United States to learn the tricks of the trade from the already established chains such as McDonalds roanokerealestateteam.com By implementing these tried and true business practices back in the Phlippines, Tony’s hard work began to pay off when his business began to rapidly expand. The division of Jollibee Philippines really tries to serve the specific needs of the Filipino people and its culture by focusing its product development as well as its marketing and advertsing to target the unique and traditional Filipino family. Today Tony Tan Caktiong serves as a success story and a role model for entreprenuers around the world. This was solified in 2004 when Tony was voted the Entrepreneur of the Year by Ernst & Young. The chairman of Ernst and Young, James S. Turley said, “These awards are about celebrating global entrepreneurship and the desire to continually innovate and expand. Tony’s story is a truly inspirational one, on both these counts. We are delighted he has been selected to receive this year’s award.”
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